What's in it for me?
Customers want personalised digital experiences.
Personalisation needs data on customers to work.
But sharing data is a sensitive topic for many of us.
To learn more about this dilemma, we spoke to Tobias Schlösser, MD of Sparkassen Finanzportal. Tobias' job is to digitise finance – an industry unthinkable without customers' trust. Which in turn is key for sharing your data. Or is it?
Thanks to Tobias and Kristina Mann for this inspiring exchange.