Picture Perfect: Black Forest Labs and Telekom

Deutsche Telekom partners with Black Forest Labs to develop a Telekom-specific model for generating photorealistic images.

Black Forest power meets Rhineland giant in this strategic partnership between Germany's largest telecommunications provider and one of its most innovative AI startups. Their collaboration focuses on creating a customized AI model based on Flux Pro that ensures character consistency across different contexts, maintains object consistency for products, and delivers perfect Magenta tones every time to preserve brand identity.

The partnership will result in a user-friendly tool for Telekom's marketing and communications departments later this year, enabling employees to generate authentic, brand-compliant images with speed and flexibility. This promises to enhance creative capabilities while maintaining strict adherence to brand guidelines.

Claudia Nemat, Member of the Board of Management for Technology and Innovation at Deutsche Telekom, stated: “We were impressed with the quality of the FLUX image generator from Black Forest Labs. When we use AI images, they need to look realistic and fit our business.”

Andreas Blattmann, co-founder of Black Forest Labs, added, “Our cooperation shows that 'AI made in Europe' defines the state of the art, especially in text-to-image and text-to-video, enabling new and innovative use cases.”