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Hearing Y’all

Feedback is a gift. For us at Deutsche Telekom — and for Franziska Leonhardt and her startup Ave & Edam.

Franziska joined my colleague and AI expert Hamed Ketabdar and myself to discuss why feedback is essential for both our organization’s — small and large. To constantly improve the way we serve our customers and develop experiences tailor-made for them.

With Deutsche Telekom’s size, we need AI to listen to, understand, and act upon all of the millions and millions of feedbacks we get from our customers. And to develop such an AI, we bank on a close collaboration of our operative service and innovation units.

Watch us discuss below — and spot the shenanigan!